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Prime is a range of sports drinks, drink mixes and energy drinks created and marketed by Prime Hydration, LLC. The range is promoted and founded by internet personalities Logan Paul and Olajide "KSI" Olatunji. The announcement and the release of the product in 2022 was followed by a social media hype associated with these social media ...
The product was announced to the public by KSI, Logan Paul, and MrBeast as a collaboration on September 16, 2024, [2] [3] following other food and beverage products such as Prime, a range of energy and sports drinks by Olatunji and Paul, and Feastables, a brand of chocolate bars by Donaldson. Both products are sold in combination with Lunchly kits.
Going into the drinks business proved to be profitable for both YouTubers as "Prime Hydration generated more than $250 million in retail sales in its first year, including $45 million in a single ...
The drink—originally an electrolyte-spiked coconut water that expanded its offerings to caffeine-loaded energy drink cans costing less than $2.50—was put on resale sites for 1,200 British ...
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Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Soccer superstar Lionel Messi has partnered with White Claw’s parent company to create a new hydration beverage ...
By 2007, Rockstar was one of the top three energy drink brands in North America, with a 155% growth in sales in 2004, [7] reaching $48 million, [8] and had sold over a billion cans. [9] It had 14% of the US energy drink market in 2008, [10] and as of 2009 was available in over 20 countries. Among those countries are Sold: in the United States ...
PRIME Energy contains 200 milligrams of caffeine per 12 ounces, equal to six cans of Coca-Cola or nearly two Red Bulls. "This is an eye popping level of caffeine for a young kid's body," Schumer said.