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Chrysler was the most notable of all during this promotion, with its "Employee Pricing Plus". Characterized by generous incentives combined with rebates on most Chrysler, Dodge, and Jeep models, Chrysler claims their offer bests those "employee discount" prices offered by General Motors or Ford Motor Company .
Mopar Parts magazine advertisement from 1954. The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze. [1] This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". [2]
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Union employees at Chrysler Group will receive a $750 bonus next week as an acknowledgment of their contributions in helping to revive the once-bankrupt company, the automaker said Monday. The ...
Newark Assembly was a Chrysler (DaimlerChrysler from 1998-2008) factory in Newark, Delaware built in 1951 to make tanks and later automobiles with production continuing until December 2008. [ 1 ] Various Chrysler, Dodge, and Plymouth models were produced at this facility over the years, totaling nearly seven million cars.
FCA US included the US-based brands Chrysler, Dodge, Jeep, and Ram, plus the Mopar service and parts organization. Other companies included firms working on production automation and a metal foundry (Teksid, 84.8% share). Other joint ventures and subsidiaries are undertaken via the FCA Italy and FCA US companies.