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Website. blueoceanstrategy.com. Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand ...
Renée Mauborgne (born 1963 [1]) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau -based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book Blue Ocean Strategy. [2][3]
Blue Ocean Strategy (2005) Awards. Nobels Colloquia Prize (2008) W. Chan Kim (Korean: 김위찬; born 1951 [1]) is a South Korean business theorist. He is a Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean ...
Blue economy is a term in economics relating to the exploitation, preservation and regeneration of the marine environment. Its scope of interpretation varies among organizations. However, the term is generally used in the scope of international development when describing a sustainable development approach to coastal resources and ocean ...
A Coral Reef Love Story, TED2019. Ayana Elizabeth Johnson (born 1980 or 1981 [5]) is a marine biologist, policy expert, and conservation strategist. She is the co-founder of Urban Ocean Lab, a think tank for ocean-climate policy in coastal cities, [2][6] and the Roux Distinguished Scholar at Bowdoin College. [7]
As a self-declared gamer, he focused on expanding the appeal of video games across demographics through a "blue ocean" business strategy. Nintendo attained record profits by 2009, and Barron's placed Iwata among the top 30 CEOs worldwide. Iwata expanded his strategy by defining a quality-of-life product line for the Wii that evolved into a ten ...
Coined by business professors W. Chan Kim and Renée Mauborgne, the term came to prominence with their 2005 book, Blue Ocean Strategy. As a method for business leaders to inject creativity into ...
Linwood Pendleton. Linwood Pendleton (born July 20, 1964), a Franco-American environmental economist, is the Executive Director of the Ocean Knowledge Action Network [1] and formerly the Senior Vice-President for Science at the Centre for the 4th Industrial Revolution. Previously, he was the World Wildlife Fund (WWF) Global Oceans Lead Scientist.