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  2. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]

  3. Reply marketing - Wikipedia

    en.wikipedia.org/wiki/Reply_marketing

    Reply marketing (or direct response marketing), is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message. It is a means of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and later attributed to the ...

  4. List of SIP response codes - Wikipedia

    en.wikipedia.org/wiki/List_of_SIP_response_codes

    An intermediary machine or process rejected the call attempt. [25] This contrasts with the 607 (Unwanted) SIP response code in which a human, the called party, rejected the call. The intermediary rejecting the call should include a Call-Info header with "purpose" value "jwscard", with the jCard [26] with contact details. The calling party can ...

  5. Direct response television - Wikipedia

    en.wikipedia.org/wiki/Direct_response_television

    Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form, and long ...

  6. Interactive voice response - Wikipedia

    en.wikipedia.org/wiki/Interactive_voice_response

    Interactive voice response (IVR) is a technology that allows telephone users to interact with a computer-operated telephone system through the use of voice and DTMF tones input with a keypad. In telephony , IVR allows customers to interact with a company's host system via a telephone keypad or by speech recognition, after which services can be ...

  7. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  8. Automatic call distributor - Wikipedia

    en.wikipedia.org/wiki/Automatic_call_distributor

    An automated call distribution system, commonly known as automatic call distributor or automatic call dispatcher (ACD), is a telephony device that answers and distributes incoming calls to a specific group of terminals or agents within an organization. ACDs direct calls based on parameters that may include the caller's telephone number, the ...

  9. Business telephone system - Wikipedia

    en.wikipedia.org/wiki/Business_telephone_system

    A hybrid system typically has some call appearance buttons that directly correspond to individual lines and/or stations, but may also support direct dialing to extensions or outside lines without selecting a line appearance. The modern key system is usually fully digital, although analog variants persist and some systems implement VOIP services ...

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