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Behavior change communication, or BCC, is an approach to behavior change focused on communication. It is also known as social and behavior change communication, or SBCC. The assumptions is that through communication of some kind, individuals and communities can somehow be persuaded to behave in ways that will make their lives safer and healthier.
Epistemic motivation is the desire to develop and maintain a rich and thorough understanding of a situation, [1] utilizing one's beliefs towards knowledge and the process of building knowledge. [2] A learner's motivation towards knowledge as an object influences their knowledge acquisition. [ 1 ]
A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
Behaviorism is a systematic approach to understand the behavior of humans and other animals. [1] [2] It assumes that behavior is either a reflex elicited by the pairing of certain antecedent stimuli in the environment, or a consequence of that individual's history, including especially reinforcement and punishment contingencies, together with the individual's current motivational state and ...
Behavioralism attempts to explain human behavior from an unbiased, neutral point of view, focusing only on what can be verified by direct observation, preferably using statistical and quantitative methods. [2] [3] In doing so, it rejects attempts to study internal human phenomena such as thoughts, subjective experiences, or human well-being. [4]
Maslow (1943, 1954) stated that human motivation is based on people seeking fulfillment and change through personal growth. Self-actualized people are those who are fulfilled and doing all they are capable of. It refers to the person's desire for self-fulfillment, namely to the tendency for him to become actualized in what he is potentially.
Psychodynamics, subsequently, attempts to explain or interpret behavior or mental states in terms of innate emotional forces or processes. In his writings about the "engines of human behavior", Freud used the German word Trieb, a word that can be translated into English as either instinct or drive. [24]