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  2. The Evolution of the Coca-Cola Glass Bottle: From 1899 to 2023

    brandingforum.org/general/the-evolution-of-the-coca-cola-glass-bottle-from...

    120 Years of Coca-Cola History. The Coca-Cola glass bottle, or to be more precise, the Coke bottle, has gone through different stages of evolution: from the ‘hobble skirt‘ in the 1910s to the new sleek can in 2016. Therefore, each Coca-Cola bottle design reflects consumers’ preferences, shifts in trends, technological advancements, and a ...

  3. The Coca-Cola Bottle Celebrates 100 Years - World Branding Forum

    brandingforum.org/news/the-coca-cola-bottle-celebrates-100-years

    The images feature the stars being ‘kissed by’ the Coca-Cola bottle, an experience shared across generations for the last 100 years. Between takes at RCA Victor’s Studio 1 on East 24th Street in New York City, American musician Elvis Presley laughs as he drinks a Coca-Cola on July 2, 1956. At the recording session, Presley and his band ...

  4. Coca-Cola Celebrates A Coke for Christmas Premiere - World...

    brandingforum.org/news/coca-cola-hristmas-premiere

    Coca-Cola has launched a television campaign, A Coke for Christmas, to elevate the unsung heroes of the festive season and spread cheer. Coca-Cola has released a 30-second commercial titled A Coke for Christmas to spotlight ‘unsung heroes’ – people who go the extra mile to make the holidays extra special for those around them.

  5. Coca-Cola partners with BTS superstars for their latest campaign...

    brandingforum.org/advertising/coca-cola-partners-with-bts-superstars-for-their...

    The BTS cover of X Ambassadors’ 2014 alt-rock hit “Jungle” turns up the rhythm in the brand’s ad campaign with pulsing, electro-pop beats as bottles of Coca-Cola bounce their way from a hip, music-fueled factory to “add a little magic” to the world by refreshing and reinvigorating the masses. The 60-second spot, which will be ...

  6. Coca-Cola Sports New ‘One Brand’ Look and Feel - World Branding...

    brandingforum.org/branding/coca-cola-sports-new-one-brand-look-feel

    Coca Cola One Brand packaging 8oz glass bottle line up. The new packaging was revealed this week to celebrate the debut of the ‘One Brand’ approach in Mexico. The updated versions will be available in stores in May. Similar versions of the Red Disc graphics are slated to enter additional markets worldwide throughout 2016 and into 2017.

  7. Coca-Cola transitions to 100% recycled plastic in the Netherlands

    brandingforum.org/news/coca-cola-transitions-to-100-recycled-plastic-in-the...

    Coca-Cola currently bottles beverages in 100% rPET in 18 markets globally, a number that continues to climb during the pandemic. The fully recyclable bottles will be used again and again as raw material for more new bottles, supporting closed-loop recycling systems and circular economies for PET.

  8. DASANI launches bottle caps made with recycled plastic

    brandingforum.org/news/dasani-recycled-bottle-caps

    DASANI’s bottle caps’ pioneering innovation supports The Coca-Cola Company’s World Without Waste vision to make all packaging fully recyclable by 2025 and to make bottles and cans with 50% recycled material by 2030. Coca-Cola North America is bringing a new twist to sustainable packaging by using caps made from recycled high-density ...

  9. Coca-Cola partners Paboco to develop a 100% paper bottle

    brandingforum.org/featured/coca-cola-partners-paboco-to-develop-a-100-paper-bottle

    Coca-Cola is partnering with Danish startup Paboco to develop a 100% paper bottle. “Our vision is to create a paper bottle than can be recycled like any other type of paper, and this prototype is the first step on the way to achieving this,” says Stijn Franssen, R&D Packaging Innovation Manager, Coca-Cola EMEA.

  10. Coca-Cola Unveils One Brand via #TasteTheFeeling

    brandingforum.org/news/coca-cola-unveils-one-brand-via-tastethefeeling

    The global creative campaign is set to roll out across the brand’s international markets in 2016 using a fully integrated approach Realising a ‘one brand’ aim, Coca-Cola has unveiled a worldwide marketing strategy uniting each Coke variant under a single platform for the first time. Supported by a global creative campaign themed Taste the Feeling,

  11. Coca-Cola Company announces partnership with The Ocean Cleanup

    brandingforum.org/news/coca-cola-company-announces-partnership-with-the-ocean...

    The Coca-Cola Company and The Ocean Cleanup are teaming up behind a clear objective: to stem the tide of marine waste by intercepting plastic debris from rivers around the world. The partnership, which brings together the company’s scale and global network with The Ocean Cleanup’s technology and data-driven solutions, will implement cleanup ...