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  2. Level of measurement - Wikipedia

    en.wikipedia.org/wiki/Level_of_measurement

    Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal , ordinal , interval , and ratio .

  3. Likert scale - Wikipedia

    en.wikipedia.org/wiki/Likert_scale

    Research by Labovitz [22] and Traylor [23] provide evidence that, even with rather large distortions of perceived distances between scale points, Likert-type items perform closely to scales that are perceived as equal intervals. So these items and other equal-appearing scales in questionnaires are robust to violations of the equal distance ...

  4. Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Questionnaire

    A distinction can be made between questionnaires with questions that measure separate variables, and questionnaires with questions that are aggregated into either a scale or index. Questionnaires with questions that measure separate variables, could, for instance, include questions on: preferences (e.g. political party) behaviors (e.g. food ...

  5. Rating scale - Wikipedia

    en.wikipedia.org/wiki/Rating_scale

    A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.

  6. Scale (social sciences) - Wikipedia

    en.wikipedia.org/wiki/Scale_(social_sciences)

    The Guttman scale is related to Rasch measurement; specifically, Rasch models bring the Guttman approach within a probabilistic framework. Constant sum scale – a respondent is given a constant sum of money, script, credits, or points and asked to allocate these to various items (example : If one had 100 Yen to spend on food products, how much ...

  7. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Scaled questions – Responses are graded on a continuum (e.g.: rate the appearance of the product on a scale from 1 to 10, with 10 being the most preferred appearance). Examples of types of scales include the Likert scale, semantic differential scale, and rank-order scale. (See scale for further information)

  8. Jerry Yang - Pay Pals - The Huffington Post

    data.huffingtonpost.com/paypals/jerry-yang

    From January 2008 to November 2012, if you bought shares in companies when Jerry Yang joined the board, and sold them when he left, you would have a -33.6 percent return on your investment, compared to a -7.8 percent return from the S&P 500.

  9. Ordinal data - Wikipedia

    en.wikipedia.org/wiki/Ordinal_data

    Ordinal data is a categorical, statistical data type where the variables have natural, ordered categories and the distances between the categories are not known. [1]: 2 These data exist on an ordinal scale, one of four levels of measurement described by S. S. Stevens in 1946.