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Cultivation theory was founded by George Gerbner.It was developed to seek out the influence that television media may have on the viewers. Most of the formative research underlying cultivation theory was conducted by Gerbner along with his University of Pennsylvania colleague Larry Gross and their students-turned-colleagues Michael Morgan and Nancy Signorielli. [4]
Behavior analysis in child development takes a mechanistic, contextual, and pragmatic approach. [6] [7] From its inception, the behavioral model has focused on prediction and control of the developmental process. [8] [9] The model focuses on the analysis of a behavior and then synthesizes the action to support the original behavior. [10]
Concerted cultivation is a parenting style or parenting practice marked by a parent's attempts to foster their child's talents by incorporating organized activities in their children's lives. The expression is attributed to Annette Lareau .
Accordingly, cultivation theory laid the theoretical groundwork for the mean world syndrome, which Gerbner defined in the CIP. It is the phenomenon in which people who watch moderate to large amounts of television are more likely to perceive the world as a dangerous and frightening place.
Cultivation theory argues that media can shape our perceptions of reality by presenting a consistent and repetitive message over time. [5] It suggests that heavy exposure to media, particularly television, can lead to a "cultivation" of a particular set of beliefs. Cultivation theory was proposed by George Gerbner in the 1960s. [6]
Some examples of this type of parental teaching is engagement in critical thinking such as asking challenging questions, the use of advanced grammar, and help a stronger family support structure. The main disadvantage of concerted cultivation is that often the child becomes bored easily and cannot entertain themselves. [2]
Using natural consequences would be indicative of the theory of accomplishment of natural growth, which is the parenting style of the working class and poor. The accomplishment of natural growth focuses on separation between children and family. Children are given directives and expected to carry them out without complaint or delay.
Psychological behaviorism is a form of behaviorism—a major theory within psychology which holds that generally human behaviors are learned—proposed by Arthur W. Staats. The theory is constructed to advance from basic animal learning principles to deal with all types of human behavior, including personality, culture, and human evolution.