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The Elf on the Shelf balloon joined the Macy's Thanksgiving Day parade in 2012. "The Elf on the Shelf: A Christmas Musical" debuted in 2019, and in 2020, Bell's Lumistella Company announced a ...
According to the North Pole Press Room, maintained by Elf on the Shelf, more than 19 million scout elves and elf pets (furry animal companions for the elves) have been adopted in 17 countries ...
The Elf on the Shelf has 1.3M+ fans on Facebook, 680K+ Twitter followers, more than 325K Instagram followers, and yes — there is an app for that elf as well. While the elf gained fans, he also ...
The Elf on the Shelf is the name of a 2005 American picture book for children, written by Carol Aebersold and her daughter Chanda Bell, and its accompanying toy elf.The book was illustrated by Coë Steinwart and tells a Christmas-themed story, written in rhyme, that explains how Santa Claus knows who is naughty and nice.
The Elf on the Shelf empire is now estimated to be worth $100 million, according to Bloomberg. The outlet adds that 28.3 million Elf dolls, and their pets (yes, it’s a whole universe) have been ...
The Elf on the Shelf's Night Before Christmas [10] and Elf Pets: A Reindeer Tradition. [11] In addition to co-authoring [12] The Elf on the Shelf: A Christmas Tradition [13] [7] with her mother, [14] Chanda Bell is co-CEO of CCA and B, LLC dba The Lumistella Company as of 2005. [15] [16] In 2017, Bell co-founded Scout Elf Productions(TM). [17] [18]
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