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  2. Customer advisory council - Wikipedia

    en.wikipedia.org/wiki/Customer_advisory_council

    A Customer Advisory Council (also referred to as a Customer Advisory Board or CAB) is a form of market research whereby a group of existing customers is convened on a regular basis to advise company management on industry trends, business priorities, and strategic direction. [1] The CAB differs from traditional focus groups in the following ways:

  3. Sales territory - Wikipedia

    en.wikipedia.org/wiki/Sales_territory

    A sales territory is the customer group or geographical area for which an individual salesperson or a sales team holds responsibility. Territories can be defined on the basis of geography, sales potential, history, or a combination of factors.

  4. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, ... working group or department. [8]

  5. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.

  6. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.

  7. Marketing activation - Wikipedia

    en.wikipedia.org/wiki/Marketing_activation

    Before executing its marketing activities, a firm will benefit from identifying which customer groups to target. "By focusing on some fewer influencers only, activation can become more efficient and higher returns can be expected." [1] Customer data is a significant source of information for planning marketing activation.

  8. Customer development - Wikipedia

    en.wikipedia.org/wiki/Customer_Development

    The business model is based on the mantra, “No business plan survives first contact with customers.” [17] [18] The business plan is an operating document that existing companies write to execute known business models. [17] [18] However, for a startup, there are too many unknowns to develop a successful plan.

  9. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

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