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Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.
(Reuters) -Roblox beat quarterly bookings estimates as in-game spending jumped and summer break drove more users to its online gaming platform for titles including "Adopt Me!" and "Murder Mystery ...
Another video game stock that has surged this year is China-based software developer NetEase, which developed the popular Marvel Rivals game. The game allows users to play more than 30 different ...
Video game stocks are set to surge in 2025 amid a slew of major releases, says Ned Davis Research. Grand Theft Auto VI and the Nintendo Switch 2 are expected to drive sales growth for the industry.
Electronic Arts forecast fourth-quarter bookings below Wall Street expectations on Tuesday, as the videogame publisher grapples with a slowdown in spending at its popular soccer franchise. The ...
JESSICA CONDITT: The video game industry is larger than it's ever been. The biggest companies are worth trillions of dollars. The biggest companies are worth trillions of dollars. And dozens more ...
The company announced this month a partnership with Walmart, allowing the big-box retailer to sell its products inside the game. In April, it launched virtual billboards to display video ads.
The video game industry is on the cusp of a turnaround after a tumultuous few years that saw sales come back down to earth from the lofty heights they reached during the early days of the pandemic.