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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
A 1932 Pontiac. Established in 1926 as a companion of Oakland, it was the first marque released as part of the companion make program. Sloan, who had replaced du Pont as GM president in 1923, [18] decided to create various "companion makes" to fill the variety of gaps that had developed in the original pricing hierarchy. [19]
The Chevrolet Series AE Independence (or Chevrolet Independence) is an American vehicle manufactured by Chevrolet in 1931 to replace the 1930 Series AD Universal.Calendar year production slipped by about eight percent to 627,104 cars as the Great Depression continued, but as Ford's output plummeted by nearly two-thirds, Chevrolet reclaimed first place in the American car sales table, and the 8 ...
The Chevrolet Series BA Confederate (or Chevrolet Confederate) is an American vehicle manufactured by Chevrolet in 1932 to replace the 1931 Series AE Independence. Production slipped significantly from over 600,000 cars to 323,100 for the model year as the Great Depression continued, but was still sufficient for Chevrolet to retain first place ...
[3] [1] 1931 was the last year for the Oakland Model 301 V8 and the only vehicle available was the V8 with very few changes, and was renamed the 1932 Pontiac Series 302 V8. [1] The 1932 V8 had an oversquare bore and stroke of 3.4375 in (87.3 mm) x 3.375 in (85.7 mm) displacing 251 cu in (4.1 L) with a compression ratio of 5.2:1.
Hupp abandoned its more conservatively styled product line and turned to Raymond Loewy to design its 1932 Hupp cyclefender, a flashy roadster that did well at the track, but sales continued to decline. 1934 saw the introduction of a striking restyle called the "Aerodynamic" by Loewy, as well as the lower-priced series 417-W using Murray-built ...
The problem, according to co-owner Paul Allen, was Traf-O-Data’s business model and the fact that neither Gates, Allen nor Gilbert did any research on how to grow such a business.
The Cadillac V-16 (also known as the Cadillac Sixteen) was Cadillac's top-of-the-line model from its January 1930 launch until 1940. The V16 powered car was a first in the United States, both extremely expensive and exclusive, with every chassis being custom-finished to order.
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