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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
A 1932 Pontiac. Established in 1926 as a companion of Oakland, it was the first marque released as part of the companion make program. Sloan, who had replaced du Pont as GM president in 1923, [18] decided to create various "companion makes" to fill the variety of gaps that had developed in the original pricing hierarchy. [19]
Starting in 1926, GM introduced the short lived General Motors companion make program where Oakland, Oldsmobile, Buick and Cadillac had "companion" models added to each division (Pontiac, Viking, Marquette and LaSalle, respectively). The only division that didn't get a "junior" brand was Chevrolet; instead, the lower-priced Standard series was ...
This is a list of automobiles produced for the general public in the North American market. They are listed in chronological order from when each model began its model year
Mercury was a brand of medium-priced automobiles that was produced by American manufacturer Ford Motor Company between the 1939 and 2011 motor years. Created by Edsel Ford in 1938, Mercury was established to bridge the gap between the Ford and Lincoln model lines within Ford Motor Company. From 1945 until its closure, it formed half of the ...
The Chevrolet Standard (Series DC) was launched in 1933, initially as the Chevrolet Standard Mercury, by Chevrolet as a lower priced alternative to the 1932 Chevrolet Series BA Confederate that became the Master Eagle in 1933 [3] and Master from 1934. [4] It was advertised as the cheapest six-cylinder enclosed car on the market. [5]
1929 Hudson Roadster 1929 Hudson Model R 4-Door Landau Sedan 1931 Hudson 4-Door Sedan 1934 Hudson Eight Convertible Coupé 1934 Hudson Terraplane K-coupe. In 1919, Hudson introduced the Essex brand line of automobiles; the line was originally for budget-minded buyers, designed to compete with Ford and Chevrolet, as opposed to the more up-scale Hudson line competing with Oldsmobile and Studebaker.
The Chevrolet Series BA Confederate (or Chevrolet Confederate) is an American vehicle manufactured by Chevrolet in 1932 to replace the 1931 Series AE Independence. Production slipped significantly from over 600,000 cars to 323,100 for the model year as the Great Depression continued, but was still sufficient for Chevrolet to retain first place ...
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