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The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
There, the two started handling the then small Nike, Inc. account. [2] The next year, on April 1, the two started their own advertising firm, Wieden & Kennedy. [4] One of the new firm's main accounts was Nike, with Wieden coining the "Just Do It" tagline for the sportswear company in 1988. [1] [5]
Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
You probably won't do a background check on your sandwich vendor, but if you're looking to spend $20,000 on a new car, $30,000 on a new kitchen, or even just $3,000 on an interstate move, doing ...
One of the world's most iconic marketing slogans was inspired by a murderer. Nike first unveiled the "Just Do It" tagline at the end of a television commercial in 1988. Since then it's become one ...
Nike Sportswear Collection Long-Sleeve Mock Top ... I have had two pairs of these and wear them all of the time," says one review. "They wash well and wear well too. ... Not too baggy where you're ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
“By the end of the year, Nike stock was down nearly 60% from its November 2021 high,” Gordon writes. Layoffs of some 750 employees took place in July, including 32 vice presidents, 112 senior ...