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  2. Database model - Wikipedia

    en.wikipedia.org/wiki/Database_model

    A database model is a type of data model that determines the logical structure of a database. It fundamentally determines in which manner data can be stored, organized and manipulated. The most popular example of a database model is the relational model , which uses a table-based format.

  3. Data modeling - Wikipedia

    en.wikipedia.org/wiki/Data_modeling

    Entity–relationship modeling is a relational schema database modeling method, used in software engineering to produce a type of conceptual data model (or semantic data model) of a system, often a relational database, and its requirements in a top-down fashion.

  4. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.

  5. Database connection - Wikipedia

    en.wikipedia.org/wiki/Database_connection

    Database connections are finite and expensive and can take a disproportionately long time to create relative to the operations performed on them. It is inefficient for an application to create, use, and close a database connection whenever it needs to update a database. Connection pooling is a technique designed to alleviate this problem. A ...

  6. Record linkage - Wikipedia

    en.wikipedia.org/wiki/Record_linkage

    Record linkage (also known as data matching, data linkage, entity resolution, and many other terms) is the task of finding records in a data set that refer to the same entity across different data sources (e.g., data files, books, websites, and databases).

  7. Data access object - Wikipedia

    en.wikipedia.org/wiki/Data_Access_Object

    In software, a data access object (DAO) is a pattern that provides an abstract interface to some type of database or other persistence mechanism. By mapping application calls to the persistence layer, the DAO provides data operations without exposing database details. This isolation supports the single responsibility principle.

  8. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Customer or consumer profiles are the essences of the data that is collected alongside core data (name, address, company) and processed through customer analytics methods, essentially a type of profiling. The three basic methods of customer profiling are the psychographic approach, the consumer typology approach, and the consumer ...

  9. Data orientation - Wikipedia

    en.wikipedia.org/wiki/Data_orientation

    Data orientation is the representation of tabular data in a linear memory model such as in-disk or in-memory. The two most common representations are column-oriented (columnar format) and row-oriented (row format). [1] [2] The choice of data orientation is a trade-off and an architectural decision in databases, query engines, and numerical ...