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6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique [1] aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968.
The principle is also used in business and other organizations for improving the effectiveness of the brainstorming process, fosters effective communication, and encourages the free sharing of ideas. [4] The "Yes, and ..." rule is complemented by the "No, but ..." technique, which serves to refine and challenge ideas in a constructive manner.
Stick to the rules: Brainstorming rules should be followed, and feedback should be given to members that violate these rules. Violations of brainstorming rules tend to lead to mediocre ideas. Pay attention to everyone's ideas: People tend to pay more attention to their own ideas, however brainstorming requires exposure to the ideas of others. A ...
Group activities in this stage are typically called brainstorming. There are four basic rules in brainstorming. [3] These are intended to reduce the social inhibitions that occur in groups and therefore stimulate the generation of new ideas. The expected result is a dynamic synergy that will dramatically increase the creativity of the group.
This metaphor of using an imaginary hat or cap as a symbol for a different thinking direction was first mentioned by De Bono as early as 1971 in his book "Lateral Thinking for Management" when describing a brainstorming framework. [2] These metaphors allow for a more complete and elaborate segregation of the thinking directions.
Five whys (or 5 whys) is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem. [1] The primary goal of the technique is to determine the root cause of a defect or problem by repeating the question "why?"
Once the brainstorming session is over, the group can evaluate the ideas and narrow them down to the best ones. Idea mapping: This process begins with brainstorming a central idea and then developing said idea by adding related concepts and details. The result is a map or diagram that visually captures the relationships between ideas.
Osborn, Alex F. (1953). Applied Imagination: Principles and Procedures of Creative Problem Solving.New York: Charles Scribner's Sons, 1953. OCLC 641122686 [6]. Revised edition, New York, Scribner, 1957 OCLC 1381383
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