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Cafédirect is a good example of this new thinking and was the first fair trade brand to be found in UK supermarkets. Dedicated to the mainstream, Cafédirect created focused on consumer engagement and language and built a reputation for quality, justifying its premium positioning with the tag-line "We pay more, so you get the pick of the crop".
Fairtrade International was established in 1997. It set private standards relating to labour, cooperative organisation, and the governance of the Fairtrade benefits. The organisation was divided in January 2004 into two independent organisations: [5]
Fair trade certifiers include Fairtrade International, Ecocert, ... Founded in 1998, Fair Trade USA currently partners with over 1,000 brands, as well as 1.3 million ...
The Fairtrade Foundation is a charity based in the United Kingdom that aims to help disadvantaged producers in developing countries by tackling injustice in conventional trade, in particular by promoting and licensing the Fairtrade Mark, a guarantee that products retailed in the UK have been produced in accordance with internationally agreed Fairtrade standards.
Founded in 1998 by the Institute for Agricultural Trade Policy (IATP), [3] Fair Trade USA is an independent, nonprofit organization that sets standards, [4] certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment.
The Fair Trade Organization Mark (WFTO Logo) shows that an organization follows the WFTO's 10 Principles of Fair Trade, covering working conditions, transparency, wages, the environment, gender equity and more. The WFTO logo is not a product mark - it is used to brand organisations that are committed to 100% Fair Trade. It sets them apart from ...
Frans van der Hoff (16 July 1939 – 13 February 2024), or Francisco VanderHoff Boersma as he is called in Latin America, was a Dutch missionary who, in collaboration with Nico Roozen and ecumenical development agency Solidaridad, launched Max Havelaar, the first Fairtrade label in 1988.
Clipper is a British Fairtrade tea company based in Beaminster, Dorset, [1] founded in 1984. In 1994, it was one of the first companies in the UK to receive the Fairtrade Mark. [2] [3] Clipper was purchased in 2012 by Royal Wessanen for around £50 million. [4]