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The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Business Model Canvas; Developed by A. Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, the business model canvas [2] [60] is one of the most used frameworks for describing the elements of business models. OGSM; The OGSM is developed by Marc van Eck and Ellen van Zanten of Business Openers into the 'Business plan ...
In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).
The rise and stunning fall of Paytm, which once had India’s largest IPO but is now the target of a central bank crackdown that could kill its business Nicholas Gordon March 9, 2024 at 10:05 PM
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One97 Communications Ltd is an Indian multinational technology company, headquartered in Noida, Uttar Pradesh, India. [1] It was founded in 2000 by Vijay Shekhar Sharma. Through its subsidiaries and businesses, the company offers digital payment and financial services to consumers and merchants in I
The Platform Canvas is derived from the traditional Business Model Canvas first published in Business Model Generation: A Handbook For Visionaries, Game Changers, and Challengers by Osterwalder and Pigneur in 2010. [4] The Business Model Canvas is widely acknowledged around the world by practitioners and academics.
[35] [36] It also launched the ‘Paytm for Business’ app (now called Business with Paytm App), allowing merchants to track their payments and day-to-day settlements. [37] Its merchant base to grow to more than 70 lakh by March 2018. It launched two new wealth management products - Paytm Gold Savings Plan and Gold Gifting for long-term savings.