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In marketing and consumer behaviour, brand loyalty describes a consumer's persistent positive feelings towards a familiar brand and their dedication to purchasing the brand's products and/or services repeatedly regardless of deficiencies, a competitor's actions, or changes in the market environment.
Customer satisfaction is a term frequently used in marketing to evaluate customer experience.It is a measure of how products and services supplied by a company meet or surpass customer expectation.
Perceived performance refers to a person’s perceptions of the actual performance of a product, service, or technology artifact. According to expectation confirmation theory, perceptions of performance are directly influenced by pre-purchase or pre-adoption expectations, and in turn directly influence disconfirmation of beliefs and post-purchase or post-adoption satisfaction.
In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. [1]
Loyalty is a devotion to a country, philosophy, group, or person. [1] Philosophers disagree on what can be an object of loyalty, as some argue that loyalty is strictly interpersonal and only another human being can be the object of loyalty.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Robert Selden Duvall [1] (/ d uː ˈ v ɔː l /; born January 5, 1931) [2] [3] is an American actor. With a career spanning seven decades, he is regarded as one of the greatest actors of all time. [4]
Shemale (also spelled she-male; also she-man and he-she) is a term most commonly used in the pornography industry to describe trans women or other people with male genitalia and female secondary sex characteristics (including breasts) acquired via hormones or surgery. [1]