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  2. Choice-supportive bias - Wikipedia

    en.wikipedia.org/wiki/Choice-supportive_bias

    Choice-supportive memory distortion is thought to occur during the time of memory retrieval and was the result of the belief that, "I chose this option, therefore it must have been the better option." [5] Essentially, after a choice is made people tend to adjust their attitudes to be consistent with, the decision they have already made.

  3. Overchoice - Wikipedia

    en.wikipedia.org/wiki/Overchoice

    Although larger choice sets can be initially appealing, smaller choice sets lead to increased satisfaction and reduced regret. Another component of overchoice is the perception of time. Extensive choice sets can seem even more difficult with a limited time constraint.

  4. Choice - Wikipedia

    en.wikipedia.org/wiki/Choice

    A choice is the range of different things from which a being can choose. [1] The arrival at a choice may incorporate motivators and models.. Freedom of choice is generally cherished, whereas a severely limited or artificially restricted choice can lead to discomfort with choosing, and possibly an unsatisfactory outcome.

  5. The Paradox of Choice - Wikipedia

    en.wikipedia.org/wiki/The_Paradox_of_Choice

    The Paradox of Choice – Why More Is Less is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial.In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.

  6. Glasser's choice theory - Wikipedia

    en.wikipedia.org/wiki/Glasser's_choice_theory

    According to choice theory, mental illness can be linked to personal unhappiness. Glasser champions how we are able to learn and choose alternate behaviors that result in greater personal satisfaction. Reality therapy is a choice theory-based counseling process focused on helping clients learn to make those self-optimizing choices. [citation ...

  7. Valence (psychology) - Wikipedia

    en.wikipedia.org/wiki/Valence_(psychology)

    The use of the term in psychology entered English with the translation from German ("Valenz") in 1935 of works of Kurt Lewin.The original German word suggests "binding", and is commonly used in a grammatical context to describe the ability of one word to semantically and syntactically link another, especially the ability of a verb to require a number of additional terms (e.g. subject and ...

  8. Decision fatigue - Wikipedia

    en.wikipedia.org/wiki/Decision_fatigue

    In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual after a long session of decision making. [1] [2] It is now understood as one of the causes of irrational trade-offs in decision making. [2] Decision fatigue may also lead to consumers making poor choices with their purchases.

  9. Edwards Personal Preference Schedule - Wikipedia

    en.wikipedia.org/wiki/Edwards_Personal...

    Developed by psychologist and University of Washington professor Allen L. Edwards, the Edwards Personal Preference Schedule (EPPS) is a forced choice, objective, non-projective personality inventory. The target audience in between the ages of 16-85 and takes about 45 minutes to complete.