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  2. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...

  3. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities ...

  4. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

  5. Business-to-business - Wikipedia

    en.wikipedia.org/wiki/Business-to-business

    It can be divided into two directions: upstream and downstream. Producers or commercial retailers can have a supply relationship with upstream suppliers, including manufacturers, and form a sales relationship. [5] As an example, Dell works with upstream suppliers of integrated circuit microchips and computer printed circuit boards (PCBs).

  6. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    Telemarketing. Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.

  7. Cover letter - Wikipedia

    en.wikipedia.org/wiki/Cover_letter

    Cover letters are used in connection with many business documents such as loan applications (mortgage loan), contract drafts and proposals, and executed documents. While the resume outlines the professional journey, a cover letter allows the applicant convey their personality, passion, and potential contributions to the prospective employer.

  8. Product placement - Wikipedia

    en.wikipedia.org/wiki/Product_placement

    For example, the German magazine Die Woche in 1902 printed an article about a countess in her castle where she, in one of the photographs, holds a copy of the magazine in her hands. [ 12 ] Product placement was a common feature of many of the earliest actualities and cinematic attractions from the first ten years of cinema history.

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow. The product life cycle (PLC) is a tool used by marketing managers to gauge the progress of a product, especially relating to sales or revenue accrued over time. The PLC is based on a few key ...