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In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
In the month following the advertisement, Bud Light sales dropped between 11 and 26 percent. [ 29 ] [ 30 ] [ 31 ] During a May 4, 2023, conference call with investors, Anheuser-Busch InBev's CEO Michel Doukeris said the drop in Bud Light sales "would represent around 1% of our overall global volumes for that period".
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"So for Bud Light or brands like Bud Light who say, 'Oh, we didn't mean to offend you; sorry, we'll take a step backward to sit in the middle, not being on either side,' both sides go, 'Meh, no ...
“Michelob Ultra has been on a path to surpass Bud Light as the #1 brand on draft (by total taps) for a number of years. The news is Michelob Ultra did it — we have a new #1.”
In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store. Two additional volumes were released soon after. In 2005, a limited edition compilation combined all prior volumes into one release, Bud Light Salutes Real Men of Genius Volumes 1, 2 and 3 ...
Meanwhile, Molson Coors was riding the wave of spilled Bud Light, reporting a 9.3% growth in net sales in 2023 on Tuesday. Rubbing salt in the wounds, it partially attributed its strong earnings ...