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  2. Technology strategy - Wikipedia

    en.wikipedia.org/wiki/Technology_strategy

    Technology strategy (information technology strategy or IT strategy) is the overall plan which consists of objectives, principles and tactics relating to use of technologies within a particular organization. [1] Such strategies primarily focus on the technologies themselves and in some cases the people who directly manage those technologies.

  3. Technology roadmap - Wikipedia

    en.wikipedia.org/wiki/Technology_roadmap

    A technology roadmap is a flexible planning schedule to support strategic and long-range planning, by matching short-term and long-term goals with specific technology solutions. [ 1 ] [ 2 ] It is a plan that applies to a new product or process and may include using technology forecasting or technology scouting to identify suitable emerging ...

  4. Strategic technology plan - Wikipedia

    en.wikipedia.org/wiki/Strategic_Technology_Plan

    In the strategic plan, there is an item budget, evaluation method, and funding source/amount/timeline. The itemized budget is broken down into the years of the plan. Money is divided up into amounts that will be used for each year. The evaluation method collects data and disaggregates it to determine the outcomes.

  5. Target operating model - Wikipedia

    en.wikipedia.org/wiki/Target_operating_model

    A simpler framework is used in the literature on Enterprise Architecture. Strategy is converted into capabilities, using a capability map, and each capability is described in terms of "people", process and technology. A target operating model can be a one-page document – the operating model Canvas is an example. [3]

  6. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.

  7. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    Step 4: Evaluate Your SEO Strategy. Traffic from search is essential for driving organic traffic. You can conduct a thorough SEO audit by analyzing the following: Keyword Analysis: Identify high ...

  8. Strategic grid model - Wikipedia

    en.wikipedia.org/wiki/Strategic_Grid_Model

    The strategic grid model is a contingency approach that can be used to determine the strategic relevance of IT to an organization. The model was proposed by F. Warren McFarlan and James L. McKenney in 1983, and takes the impact of the information technology on the strategy in future planning as the horizontal axis, and the current impact of the information technology on corporate strategy as ...

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