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A 2023 study of teenagers found that TikTok content influences both short term food decisions, such as trying a new food item or recipe, as well as long term food decisions, like dietary adjustments. [20] TikTok has also led to an increase in custom orders at restaurants, known on the platform as menu hacks.
In May 2020, at the encouragement of one of her daughters, Nyambe started posting on TikTok about her work, and multiple of her early videos went viral. [6] [9] By September 2020, she had over 700,000 followers. [9] By 2023, she had 4 million followers and had raised nearly US$500,000 towards children's education. [10]
In September 2020, they went viral on YouTube in America, and Nigeria after they posted a video of Yinka introducing Taccara to one of his favorite Nigerian dishes, Okro Soup. [4] As of December 11, 2021, Taccara prank on Yinka, became their most viewed and liked video on their TikTok, with 9.7 million views, and 1.7 million likes. [5]
TikTok released its first report detailing efforts to remove “covert influence operations” from its platform, noting 15 such campaigns including one from China that targeted people in the U.S ...
Yumna Jawad, who was born in Africa to Lebanese parents and moved to the US at 11 years old, is beloved by millions of fans globally on Instagram, TikTok, and her website, Feel Good Foodie for her ...
Afropop’s influence across the globe has been amplified by social media, streaming services, and digital music platforms, such as Youtube, Spotify, and TikTok, making it easier for fans around the world to access and discover Afropop. [17]
TikTok has looked to highlight small businesses and content creators in its efforts to combat a potential ban, emphasizing "the livelihoods of the 5 million businesses on TikTok."
In October 2020, TikTok users in Armenia reported a loss of app functionality, although it has not been confirmed whether this was the result of any intervention by the Armenian government in response to the use of the app by Azerbaijani sources to spread misinformation during the Second Nagorno-Karabakh war.