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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
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This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration. [5]
OTT bypasses cable, broadcast, and satellite television platforms. Digital streaming acts in a similar way to on-demand television in that the program to watch is selected. But the program is not recorded or stored like it might be on TiVo , etc. Digital video purchases grant a user indefinite access to a show or film, but the terms and ...
In 2011, the Canadian Radio-television and Telecommunications Commission (CRTC), Canada's telecommunications regulator, stated that it "considers that Internet access to programming independent of a facility or network dedicated to its delivery (via, for example, cable or satellite) is the defining feature of what has been termed 'over-the-top' services".
The merger made the new combined entity the largest DTH provider in India with 17.7 million active subscribers. Dish TV and Videocon d2h reported separate revenue numbers in FY2017. The combined total revenue of the two firms was ₹ 8,077 crore (US$920 million). The company retained the name of DishTV India Limited after the merger. [14]
Eros Now has more than 12,000 digital titles that include movies, television shows, music videos and 2.5 lakhs music tracks.The platform has blockbuster films like Cheeni Kum, Happy Bhag Jayegi, Manmarziyaan, Bajirao Mastani, Tanu Weds Manu Returns, Goliyon ki raasleela Ram-Leela, Rockstar, Shubh Mangal Savdhan, Vicky Donor, Mukkabaaz, Munna Michael, Ki & Ka, English Vinglish, Sellvandhan ...
ALTT is an Indian subscription based video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd. [2] [3] [4] Launched on 16 April 2017, ALTBalaji is the group foray into the digital entertainment sphere to create original OTT content.