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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
The Indian streaming market has experienced remarkable expansion, with projections indicating it will reach $5 billion by the end of 2024. [4] This growth is fueled by the rise of digital platforms and a surge in subscriptions. Consequently, there is intensified competition among streaming services for exclusive digital rights to major films.
The new service will offer content across 19 languages and provide free access to shows, movies and live sports, with premium subscription plans starting at INR149 ($1.70).
OTT bypasses cable, broadcast, and satellite television platforms. Digital streaming acts in a similar way to on-demand television in that the program to watch is selected. But the program is not recorded or stored like it might be on TiVo , etc. Digital video purchases grant a user indefinite access to a show or film, but the terms and ...
Eros Now is an Indian subscription-based over-the-top, video on-demand entertainment and media platform, launched in 2012. It is owned and controlled by Eros Digital, the Indian digital media management arm of the Indian-American multinational media company Eros Media World. The network offers media streaming and video-on-demand services. [2]
ALTT is an Indian subscription based video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd. [2] [3] [4] Launched on 16 April 2017, ALTBalaji is the group foray into the digital entertainment sphere to create original OTT content.
ZEE5 is an Indian subscription video on demand and over-the-top streaming service, owned by Zee Entertainment Enterprises. [2] It was launched in India on 14 February 2018 with content in 12 languages. [3] The ZEE5 mobile app is available on Web, Android, iOS, Smart TVs, among other devices. [4]