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This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration. [5]
The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
ManoramaMAX is an Indian subscription video on-demand and over-the-top streaming service, owned and operated by MM TV Ltd. It was launched on 1 September 2019. The app combines the offerings of Mazhavil Manorama and Manorama News.
Chaupal has been added exclusively to Amazon Prime Video Channels in India and is available as an add-on with Zee5 Global for the USA audience. It has also formed partnerships with various platforms, including Airtel Xstream Play, Tata Binge Play, Watcho, Jio TV, OnePlus TV, and others.
Saina Play is an Indian subscription video-on-demand over-the-top streaming [1] service owned by Saina Infotainments Pvt Ltd. [2] Its headquarters is situated in Kochi, India. [ 3 ] Saina Play has four different plans, and most of the content is available at up to 1080p resolution.
Disney+ Hotstar is an Indian subscription video-on-demand over-the-top streaming service owned by JioStar, a joint venture between Reliance Industries, Viacom18 and Disney India.
Sony LIV is an Indian subscription video-on-demand over-the-top streaming service owned by Culver Max Entertainment. Sony LIV was introduced in 2013 [ 2 ] as the first OTT service in India . [ 3 ] As a streaming service, it provides live sports , original titles , other content titles from its own networks and content titles in India licensed ...
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It also licensed content from various Indian and International studios including FilmRise , Sonar Entertainment , Screen Media Films , Vipin Agnihotri Films, Hungama , Shemaroo , Paramount Pictures , Sony Entertainment and Sun TV Network .