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Naturalistic observation has both advantages and disadvantages as a research methodology. Observations are more credible because the behavior occurs in a real, typical scenario as opposed to an artificial one generated within a lab. [6] [5] Behavior that could never occur in controlled laboratory environment can lead to new insights. [5]
Researchers utilizing the observational method can exert varying amounts of control over the environment in which the observation takes place. This makes observational research a sort of middle ground between the highly controlled method of experimental design and the less structured approach of conducting interviews .
An example of how observer bias can impact on research, and how blinded protocols can impact, can be seen in the trial for an anti-psychotic drug. Researchers that know which of the subjects received the placebo and those that received the trial drugs may later report that the group that received the trial drugs had a calmer disposition, due to ...
This study was an example of a natural experiment, called a case-crossover experiment, where the exposure is removed for a time and then returned. The study also noted its own weaknesses which potentially suggest that the inability to control variables in natural experiments can impede investigators from drawing firm conclusions.' [12]
Observational study, can be naturalistic (see natural experiment), participant or controlled. Program evaluation; Quasi-experiment; Self-report inventory; Survey, often with a random sample (see survey sampling) Twin study; Research designs vary according to the period(s) of time over which data are collected:
Control is typically more lax than it would be in a laboratory setting. [35] Other methods of research such as case studies, interviews, opinion polls and naturalistic observation, are often used by psychologists. These are not experimental methods, as they lack such aspects as well-defined, controlled variables, randomization, and isolation ...
Anthropological survey paper from 1961 by Juhan Aul from University of Tartu who measured about 50 000 people. In fields such as epidemiology, social sciences, psychology and statistics, an observational study draws inferences from a sample to a population where the independent variable is not under the control of the researcher because of ethical concerns or logistical constraints.
Observational research is a method of data collection that has become associated with qualitative research. [1] Compared with quantitative research and experimental research, observational research tends to be less reliable but often more valid [citation needed]. The main advantage of observational research is flexibility.