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Target's expansion into Canada was threatened by one other party that claimed the Canadian rights to "Target" with respect to clothing. The Canadian trademark "Target Apparel" was registered in 1981 by Dylex Ltd. , a Canadian retailer defunct since the early 2000s, covering "men's clothing, namely suits, pants, jackets, and coats".
Throughout the 21st century, retail businesses in Canada have felt the pressures of foreign store expansions into the country, as well as a shift towards online retail. As a result, closures have been a mix of stores unique to the nation, as well as newcomers like Target Canada .
Target Canada racked up losses of $2.1 billion in its short life, and the store's botched expansion was characterized by the Canadian and US media as a "spectacular failure", [59] "an unmitigated disaster", [60] [61] and "a gold standard case study in what retailers should not do when they enter a new market". [62]
In 2011 Target announced its plan to open stores in Canada. With hundreds of locations across the U.S., expanding to Canada could logically drive growth. Unfortunately, a rough start and a recent ...
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This year, Target dove headfirst into the Canadian market, opening 124 stores in the span of seven months. Unfortunately, this ambitious expansion has not gone according to plan. While there was a ...
His tenure as CEO of Target also included a disastrous expansion of Target into Canada in which the company lost $2 billion in two years. On top of the cost burden from buying out 220 leases of discount retailer chain Zellers , the expansion was plagued by flawed execution, including inventory and restocking problems, poor locations and higher ...
Source: target.ca Target's biggest growth opportunity exists in Canada. Despite the company not performing well there so far, improvements are possible. That said, Target is making a big bet that ...