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Grid systems started as helper lines for written books. Artists used grid systems to layout the content – text and images – in a manner that makes reading and absorption easier. Newspapers, books, magazines, and classifieds, etc., all use different grid systems that make the optimum use of space for better reading and presentation. [4]
The classic understanding of the modular system was formulated in the works of Josef Müller-Brockmann – most notably in the book The Grid System in Graphic Design. [29] Improved by Swiss designers, the modular grid is considered the basis of the Swiss style and a key element of modern graphic design.
A graphic design technique based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the Basel School of Design in 1908. Shortly thereafter, in 1918 Ernst Keller became a professor at the Kunstgewerbeschule Zürich and began developing a graphic design and typography course. He did not teach a ...
This style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts. By the 1960s, the grid had become a routine procedure. The grid came to imply the style and methods of Swiss Graphic Design. Ruder demonstrated a grid of nine squares as the basis for different sizes of image.
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1]
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Recto page from a rare Blackletter Bible (1497). The canons of page construction are historical reconstructions, based on careful measurement of extant books and what is known of the mathematics and engineering methods of the time, of manuscript-framework methods that may have been used in Medieval- or Renaissance-era book design to divide a page into pleasing proportions.
Weingart was a German graphic designer, known as the father of New Wave design. According to Weingart, he took "Swiss Typography" as his inspiration and considered himself a "typographic rebel". [8] Weingart began studying at the Merz Academy in Stuttgart, Germany. While there, he developed skills such as linocuts, woodblock printing, and ...