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The pocketed coil is the basis for the Simmons Beautyrest mattress brand, which was introduced in 1925. [6] Although the new manufacturing technology greatly reduced its cost, at the time of its introduction a Beautyrest mattress sold for $39.50, three to four times more than the typical price for a standard wire mattress. [7]
The American company Serta International is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. [3] Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah. [4] [5] [6] In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft ...
While they did not directly mention the Beautyrest name, the image of national heroes endorsing the importance sleep in relation to achieving health and success next to a picture of the Beautyrest mattress was an instant draw. Sales of the Beautyrest mattress jumped from 16,168 units in 1925 to 464,214 in 1929.
By 1920, Sealy had 28 licensed plants and was the first mattress company to expand using a licensing program. During the Great Depression the mattress industry was hit hard. Sealy lost most of its licensees and narrowly escaped bankruptcy itself. The company consolidated with the surviving licensees and created what is now known as Sealy ...
Mattress Firm; Mattress Lot; Mattress World of Michigan; O. Ortho Mattress; S. Sealy Corporation; Saatva; Serta (company) Shifman Mattress Company; Simmons Bedding ...
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