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Their nutrition bars were available in 15 different flavors, each containing at least 12 grams of protein, while their shakes were available in either vanilla or chocolate, containing 19 grams of protein. All ZonePerfect meals were based on the ratio 40:30:30—in other words, the food they marketed was 40% carbohydrates, 30% protein, and 30% fat.
Three protein bars: from left to right, a Kind bar, a Clif bar, and a LUNA bar. Protein bars are a convenience food that contains a high proportion of protein relative to carbohydrates and fats. Despite the label focusing on protein, many mass-marketed protein bars contain more added sugar than some desserts like cookies or doughnuts. [1]
Balance Bar, sometimes styled as balance bar, is the brand name of a nutritional energy bar based on the 40-30-30 dietary principle, that is, a diet containing 40% carbohydrate, 30% protein and 30% dietary fat. The 40-30-30 nutritional philosophy was popularized by Dr. Barry Sears, a biochemist, and later expounded in his Zone diet books.
Photos: The brands. Design: Eat This, Not That!Low-sugar protein bars have become a staple for many, serving as convenient midday snacks, pre- or post-workout fuel, or even the occasional meal ...
Quest Nutrition is an American food company that specializes in protein bars, protein shakes, protein powder, and various other high-protein foods. It was founded by Tom Bilyeu, Mike Osborn, and Ron Penna in 2010. In 2019, it was acquired by The Simply Good Foods Company, the parent company of Atkins Nutritionals.
The size and thickness of the palm are used to measure protein while two big fists measure favorable carbohydrates and one fist unfavorable carbohydrates. There is a more complex scheme of "Zone blocks" and "mini-blocks" that followers of the diet can use to determine the ratios of macronutrients consumed. Daily exercise is encouraged. [5]
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