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The original jeep designs were handed over to Willys-Overland and Ford and became the basis for the design of the World War II jeep. After the delivery of the first jeep, American Bantam kicked off serial production of the Mark II (also called the BRC-60) jeeps with improvements suggested by the QMC. American Bantam was the sole manufacturer of ...
The "Jeep" brand has gone through many owners, starting with Willys-Overland, which filed the original trademark application for the "Jeep" brand-name in February 1943. [1] To help establish the term as a Willys brand, the firm campaigned with advertisements emphasizing Willys' prominent contribution to the Jeep that helped win the war. [ 1 ]
The original Willys-Overland factory (1915) The "Toledo South Assembly Plant" is the original Jeep CJ assembly factory. It was rebuilt to manufacture the JK Wrangler for Jeep, starting in August 2006. The plant consists of two interconnected units, the "Stickney Plant" (4000 Stickney Ave) and the "Parkway Annex" (1000 Jeep Parkway).
Mopar Parts magazine advertisement from 1954. The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze. [1] This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". [2]
The Willys MB and the Ford GPW, both formally called the U.S. Army truck, 1 ⁄ 4 ‑ton, 4×4, command reconnaissance, [9] [10] commonly known as the Willys Jeep, [nb 5] Jeep, or jeep, [12] and sometimes referred to by its Standard Army vehicle supply nr. G-503, [nb 6] were highly successful American off-road capable, light military utility ...
The company also began producing the Jeep Wagon/Panel Utility/Pick-up in 1946, [5] and the Jeep Truck in 1947. [6] Seeing a gap in their product lineup, Willys developed the Jeepster to crossover from their "utilitarian" trucks to the passenger automobile market. It was to expand its Jeep work truck focus and thus broaden Willys' customer base. [7]
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