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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...
Drop shipping is a form of retail business in which the seller accepts customer orders without keeping stock on hand. Instead, in a form of supply chain management, the seller transfers the orders and their shipment details either to the manufacturer, a wholesaler, another retailer, or a fulfillment house, which then ships the goods directly to the customer.
As of time of publication, some items include a 42-ounce can of oats for $3.99, several flavors of 15-ounce coffee creamers for $3.49 each, and a 15-ounce can of traditional pizza sauce for $1.09.
In August 2005, [2] Amazon began selling products under its own private label, Pinzon. The trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods. [2] In March 2007, the company applied to expand the trademark to cover a more diverse list of goods. [3]
The lack of inventory caused quality control issues including defective merchandise, damaged merchandise, incorrect or incomplete products being sent to customers. The company issued refunds for shipping paid on the damaged, defective or incorrect merchandise if it was the only item bought, or it replaced the item for free.
BJ's Wholesale Club regularly markets numerous products under its own private labels—including products by Richelieu Foods. [30] It also sells BJ's private-label products, including non-food general merchandise and sundries items, under the Berkley-Jensen name (formerly 'Berkley & Jensen'). [31]
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