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The Ford Pinto has been cited and debated in numerous business ethics [60] [61] as well as tort reform [62] [63] case studies. The placement of the car's fuel tank was the result of both conservative industry practice of the time as well as the uncertain regulatory environment during the development and early sales periods of the car.
Quarter glass is also sometimes called a valence window. [2] This window may be set on hinges and is then also known as a vent window, wing window, wing vent window, or a fly window. Most often found on older vehicles on the front doors, it is a small roughly triangular glass in front of and separate from the main window that rotates inward ...
The Mini (developed as ADO15) is a small, two-door, four-seat car produced by the British Motor Corporation (BMC) and its successors, from 1959 until 2000. Minus a brief hiatus, original Minis were built for four decades and sold during five, from the last year of the 1950s into the last year of the 20th century, over a single generation, as fastbacks, estates, and convertibles.
The study observed the relationship of a company having a product placed in a movie and that company's stock price. After accounting for other variables, the study found that companies on average have their stock price increase by 0.89% due to product placement during the movie's opening. [168]
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
A cutaway model of an early mini in the Science Museum in London. Morris Mini-Minor rear. Designed as project ADO15 (Austin Drawing Office 15), the first models were marketed with the names Austin Seven (often written as SE7EN) and Morris Mini-Minor in England. Until 1962, they appeared as the Austin 850 and Morris 850 in some export markets.
While automakers and suppliers are betting big on future demand for electric vehicles, a near-term global slowdown is causing pain, including bankruptcies, scrapped initial public offerings and ...
The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.