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Internet has the most influence on communities due to its interactive nature and wide usage. According to Katz, Rice, Aspden (2001) “Internet has unique, even transformational qualities as a communication channel, including relative anonymity and the ability to easily link with others who have similar interests, values, and beliefs”.
Psychologist Steven Pinker, however, argues that people have control over what they do, and that research and reasoning never came naturally to people. He says that "experience does not revamp the basic information-processing capacities of the brain" and asserts that the Internet is actually making people smarter. [11]
The overall influence of mass media has changed drastically over the years, and will continue to do so as the media itself develops. [7] In the new media environment, we have dual identities - consumers and creators. We not only obtain information through new media, but also disseminate information to wide audiences. [8] [9] [10]
There are ongoing debates about the impact of the Internet on strong and weak ties, whether the Internet is creating more or less social capital, [10] [11] the Internet's role in trends towards social isolation, [12] and whether it creates a more or less diverse social environment.
Although social media has a stigma of negative influence, this study looks into the positive as well. The positive influence of social media resulted in the feeling of connectedness and relevance with others. It is a way to interact with people from a far and may send a sense of relief of social isolation. [180]
Social media has grown in popularity, and many people around the world now use it. People use social media to share information, ideas, personal messages, and other content (such as videos). [1] Around 95% of young people between the ages of 13–17 use at least one social media platform, [2] making it a major influence on young adolescents ...
Internet culture is a quasi-underground culture developed and maintained among frequent and active users of the Internet (also known as netizens) who primarily communicate with one another as members of online communities; that is, a culture whose influence is "mediated by computer screens" and information communication technology, [1]: 63 specifically the Internet.
Though television advertising still dominated how 2012 U.S. political campaigns initially reached voters—with only about 10% of advertising budgets being directed at the Internet—the YouTube platform provided quick communication and engaged people in a "one-click" approach to actively participate by volunteering, sharing content or pledging ...