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Clothing brands and manufacturers size their products according to their preferences. [12] For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard .
The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
U.S. standard clothing sizes for women were originally developed from statistical data in the 1940s and 1950s. At that time, they were similar in concept to the EN 13402 European clothing size standard, although individual manufacturers have always deviated from them, sometimes significantly.
For example the page lists UK sizes as being the US size plus six, so a USA 2 is a UK 8 and a USA 4 is a UK 10. Whereas, the conversion charts for Overstock.com and ebay.com both list the UK size as being only two greater than the US size. The John Lewis website in the UK lists UK sizes as being 4 greater than the US equivalent.
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Given this number, it isn’t a surprise that brands are starting to get into the market. The number of retailers with branded resale shops more than quadrupled from 36 in 2021 to 165 in 2023 ...
Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades, this plus-size category produced the largest per annum percentage increases in ready-to-wear retailing. Max Mara started Marina Rinaldi, one of the first high-end clothing lines, for plus-size women in ...
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