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In 2003, Taco Bell lost a lawsuit by two Michigan men, who had pitched the concept of the Chihuahua to Taco Bell in 1996 at a Licensing Show in NYC. Taco Bell worked with Thomas Rinks and Joseph Shields for over a year developing the Chihuahua campaign and commercials under the name "Psycho Chihuahua", but Taco Bell failed to pay the men ...
We all know the catchphrases of the Taco Bell chihuahua: "Yo quiero Taco Bell!" and my personal favorite, "Drop the Chalupa." Turns out Taco Bell Corp., owned by Kentucky-based Yum Brands, didn't ...
The flags should be at half-staff today at Taco Bell restaurants around the world.Gidget the Chihuahua, star of 1990's Taco Bell commercials featuring her saying, "Yo quiero Taco Bell,"died after ...
Taco Bell has created its own early retirement community, The Cantinas. The Tex-Mex chain restaurant has decided to host a weekend-long experience for those over 21 to “live like a retiree ...
For an advertising campaign, Taco Bell dressed up a chihuahua like Che Guevara and had him state: "Yo quiero Taco Bell!", Spanish for: "I want Taco Bell!" When asked about the allusion to Che, Taco Bell's advertising director, Chuck Bennett, stated: "We wanted a heroic leader to make it a massive taco revolution."
¡Yo quiero Taco Bell! You can click, but you can't hide; You Don't Have to Be Jewish to Love Levy's; You Got the Right One, Baby; You Press the Button, We Do the Rest; You Will; You Wouldn't Steal a Car; You'll believe a man can fly
Taco Bell. No fast food chain mascot roundup would be complete without mention of the "Yo Quiero Taco Bell" chihuahua, an almost-instant pop culture icon that debuted in 1997. The character was ...
One of Taco Bell's original 1962 menu items was the Chiliburger, renamed the Bell Burger in 1969, then the Bell Beefer in 1979; this was a loose meat sandwich originally filled with taco-seasoned ground beef in mild red sauce with shredded lettuce and diced onion served on a steamed hamburger bun. Later, shredded cheese and diced tomato were ...