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Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.
The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value-added services to a unified decision supporting platform through iterative phases of customer acquisition, retention, cross-and upselling ...
Sales decision process is a formalized sales process companies use to manage the decision process behind a sale. SDP “is a defined series of steps you follow as you guide prospects from initial contact to purchase.” [1] This method includes planning specific timelines and milestones at the beginning of a sale, both internally and with the business customer.
The enterprise life cycle is a key concept in enterprise architecture (EA), enterprise engineering [2] and systems engineering. [3] The Enterprise Architecture process is closely related to similar processes, as program management cycle or systems development life cycle, and has similar properties to those found in the product life cycle. [4]
Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. [1] The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.
The refined representation of a process can be done in another data-flow diagram, which subdivides this process into sub-processes. The data-flow diagram is a tool that is part of structured analysis and data modeling. When using UML, the activity diagram typically takes over the role of the data-flow diagram. A special form of data-flow plan ...
A company's place on the matrix depends on two dimensions – the process structure/process lifecycle and the product structure/product lifecycles. [2] The process structure/process lifecycle is composed of the process choice (job shop, batch, assembly line, and continuous flow) and the process structure (jumbled flow, disconnected line flow, connected line flow and continuous flow). [2]
Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages.