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  2. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    v. t. e. In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]

  3. Straight-through processing - Wikipedia

    en.wikipedia.org/wiki/Straight-through_processing

    Straight-through processing exists in numerous areas of financial services, such as payments processing. [2] [3] [4]Payments may be non-STP due to various reasons [5] such as missing information, information which that is not in a machine "understandable" form (such as name and address rather than a code), or human-readable instructions "Please credit urgently") or simply falls outside of ...

  4. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  5. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Research. v. t. e. A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers ...

  6. List of business and finance abbreviations - Wikipedia

    en.wikipedia.org/wiki/List_of_business_and...

    COB – Close of Business. COC – Cost of Credit [2] or Cost of Capital [3] COD – Cost of Debt [4] or Cash on Delivery. COE – Center of Excellence or Cost of Equity [5] COGS – Cost of Goods Sold. Corp. – Corporation. COO – Chief Operating Officer. CPA – Certified Public Accountant. CPI – Consumer Price Index.

  7. Technology transfer - Wikipedia

    en.wikipedia.org/wiki/Technology_transfer

    Technology transfer (TT), also called transfer of technology (TOT), is the process of transferring (disseminating) technology from the person or organization that owns or holds it to another person or organization, in an attempt to transform inventions and scientific outcomes into new products and services that benefit society. [1][2 ...

  8. Terms of reference - Wikipedia

    en.wikipedia.org/wiki/Terms_of_reference

    Terms of reference (TOR) define the purpose and structures of a project, committee, meeting, negotiation, or any similar collection of people who have agreed to work together to accomplish a shared goal. [1][2] Terms of reference show how the object in question will be defined, developed, and verified. They should also provide a documented ...

  9. Sewage treatment - Wikipedia

    en.wikipedia.org/wiki/Sewage_treatment

    The term sewage treatment plant (STP) (or sewage treatment works) is nowadays often replaced with the term wastewater treatment plant (WWTP). [7] [8] Strictly speaking, the latter is a broader term that can also refer to industrial wastewater treatment. The terms water recycling center or water reclamation plants are also in use as synonyms.