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The Sears Catalog. The roots of the Sears catalog are as old as the company. In 1888, Richard Sears first used a printed mailer to advertise watches and jewelry. He illustrated the cover of the 1894 catalog declaring it the "Book of Bargains: A Money Saver for Everyone." This catalog expanded from watches and jewelry, to include merchandise ...
Libraries with microfilm collections of Sears catalogs: Check with your local librarian to see if a branch near you has Sears catalog records available. Alabama. Birmingham Public Library. 2100 Park Place. Birmingham, Alabama. Mobile Public Library. 564 Dr. Martin Luther King, Jr., Ave. Mobile, Alabama.
In 1947, with war shortages disappearing, Sears opened a store in Mexico City. In subsequent years, Sears opened stores or sales offices in Central and South America and Europe. In the early 1980s, Sears divested itself of many of its foreign retail operations. Sears expansion south of the border was matched in 1953 by its expansion north of ...
Sears has opened the doors to its vast archival collection and invited the public to peek inside. More than 100 years of stories, product and brand histories, photographs, catalog images and more are now available online.
1888. The R.W. Sears Watch Co., the first catalog issued by Richard Sears featured watches and jewelry. 1889. Evolution of the company involved various catalogs including "The Warren Company" and the "A.C. Roebuck & Company." Catalogs produced for these companies.
Sears has opened the doors to its vast archival collection and invited the public to peek inside. More than 100 years of stories, product and brand histories, photographs, catalog images and more are now available online.
History of the Sears Catalog. The 1943 Sears News Graphic wrote that the Sears catalog, "serves as a mirror of our times, recording for future historians today’s desires, habits, customs, and mode of living." The roots of the Sears catalog are as old as the company. In 1888, Richard Sears first used a printed mailer to advertise watches and ...
Sears History - 1980s to today. In 1980, Sears, Roebuck and Co. announced the formation of a corporate office and plans for major restructuring. This resulted in renaming the retail business the Sears Merchandise Group and the insurance business Allstate Insurance Group in early 1981. When Sears acquired the Dean Witter Reynolds Organization ...
The 1933 Christmas Book catalog started a tradition that made the Sears Wish Book an American icon. The Sears catalog and the name Wish Book were closely linked over the years. Prior to 1933, Sears customers often affectionately referred to the large, semi-annual, general catalogs Sears issued as the “Wish Book” or “Book of Wishes.”.
The Sears Archives does not collect owners manuals or manufacturer information for products sold by the company. The best source for information about old merchandise is the Sears general merchandise catalogs or Sears Parts Direct on sears.com. Occasionally, the catalogs list manufacturers’ names, trademarks, or brand names.