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AT&T is being punished at last for its shady claims of plans with "unlimited data" but were in reality nothing of the kind: The company has agreed to a $60 million settlement with the FTC, which ...
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, the merchant "baits" the customer by advertising a product or service at a low price; then when the customer goes to purchase the item, they discover that it is unavailable, and the merchant pressures them instead to purchase a similar but more expensive product ("switching").
Bait-and-switch is a deceptive marketing tactic generally used to lure customers into a store. A company will advertise a product in an attractive way (the bait). The product is not available for some reason, however, and the company will try to sell something more expensive than what was originally advertised (the switch).
Ways to spot the bait-and-switch scam posts The Better Business Bureau has some tips to avoid getting tripped up by such Facebook posts. Take an extra close look at the profile of the person who ...
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Clickbait. Clickbait (also known as link bait or linkbait[2]) is a text or a thumbnail link that is designed to attract attention and to entice users to follow ("click") that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading. [3][4][5] A "teaser" aims to ...
Microcap stock fraud is a form of securities fraud involving stocks of "microcap" companies, generally defined in the United States as those with a market capitalization of under $250 million. Its prevalence has been estimated to run into the billions of dollars a year. [1] [2] [3] Many microcap stocks are penny stocks, which the SEC defines as ...
The Old Bait-and-Switch Trap. Although it's certainly not unique to the auto industry, the bait-and-switch scam is one of the oldest tricks in the book. Whether through an ad, an online post or a ...