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1. Facebook. Facebook is the largest social media platform in the world. But just because almost 90% of its daily active social media users live outside North America doesn’t mean this social platform isn’t popular in the U.S.
In this article, we’ll look at the leading social media platforms, giving a quick overview of what they are before exploring what types of businesses might find them most useful.
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.
Social media platforms are online tools or apps that let you share content (like text, images, and videos) and interact with other users. Businesses can use social networks to increase brand awareness and reach, engage with their audience, and gather valuable customer and competitor insights.
Social media, communications on the Internet (such as on websites for social networking and microblogging) through which users share information, ideas, personal messages, and other content (such as videos). Social networking and social media are overlapping concepts.
Social media platforms allow people to access information in real time, to connect with others, and to find niche communities. At its best, it makes the world more interconnected.
Popular social media platforms with over 100 million registered users include Twitter, Facebook, WeChat, ShareChat, Instagram, Pinterest, QZone, Weibo, VK, Tumblr, Baidu Tieba, Threads and LinkedIn.