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The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...
Litigation involving Apple Inc. The multinational technology corporation Apple Inc. has been a participant in various legal proceedings and claims since it began operation and, like its competitors and peers, engages in litigation in its normal course of business for a variety of reasons. In particular, Apple is known for and promotes itself as ...
United States, et al. v. Apple Inc. is a lawsuit brought against multinational technology corporation Apple Inc. in 2024. The United States Department of Justice (DOJ) alleges that Apple violated antitrust statutes. [1][2] The lawsuit contrasts the practices of Apple with those of Microsoft in United States v.
Apple (NAS: AAPL) has taken a little flak lately over marketing. Earlier this month, a New Yorker sued the Mac maker, alleging that Siri is a scam and that Apple's expensive marketing campaigns ...
Mocked up press shots and doctored TV ads have been an advertising mainstay since the dawn of time. Apple (NAS: AAPL) is no different, and it's now getting sued because of it. A New Yorker named ...
Apple has agreed to settle a lawsuit accusing the company of knowingly letting scammers exploit its gift cards, and keep stolen funds for itself. According to a filing on Wednesday in federal ...
Regis McKenna (born 1939? [citation needed]) was an American marketer in Silicon Valley and introduced some techniques today commonplace among advertisers.He and his firm helped market the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store ...
Apple Inc. has been the subject of criticism and legal action. This includes its handling labor violations at its outsourced manufacturing hubs in China, environmental impact of its supply chains, tax and monopoly practices, a lack of diversity and women in leadership in corporate and retail, various labor conditions (mishandling sexual misconduct complaints), and its response to worker ...