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Narrative paradigm is a communication theory conceptualized by 20th-century communication scholar Walter Fisher. The paradigm claims that all meaningful communication occurs via storytelling or reporting of events. [1] Humans participate as storytellers and observers of narratives.
Walter Fisher (1931–2018) [1] was an American academic credited with formalizing Kenneth Burke's Dramatism and introducing the narrative paradigm to communication theory. . Fisher was Professor Emeritus at the Annenberg School for Communica
This follows the narrative paradigm, a view of human communication based on the conception of persons as homo narrans. [2] Business organisations explicitly value "hard" knowledge that can be classified, categorized, calculated, analyzed, etc., practical know-how (explicit and tacit) and know-who (social connections).
Narrative theory is a means by which we can comprehend how we impose order on our experiences and actions by giving them a narrative form. According to Walter Fisher, narratives are fundamental to communication and provide structure for human experience and influence people to share common explanations and understandings. [1]
Homo narrans ('storytelling human') is one of a number of binomial names for the human species modelled on the commonly used term Homo sapiens ('wise human'). The term posits the primacy of storytelling over, for example, language or reasoning, in differentiating Homo sapiens from other species of the genus Homo.
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Narrative communication is a way of communicating through telling stories. Narratives can be defined as a symbolic representations of cohesive and coherent events with an identifiable structure, which are bounded in space and time and contain implicit or explicit messages about the topics being addressed. [ 1 ]
Ideas surrounding narrative and political science began as a result of work conducted by scholar Walter R. Fisher who conceptualised the term narrative paradigm in order to contend that narrative is the most persuasive form of communication and is thus central to politics. [5]