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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
The passions are transliterated pathê from Greek. [1] The Greek word pathos was a wide-ranging term indicating an infliction one suffers. [2] The Stoics used the word to discuss many common emotions such as anger, fear and excessive joy. [3]
Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.
In rhetoric, an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause."
An increasing interest in emotion can be seen in the behavioral, biological and social sciences. Research over the last two decades suggests that many phenomena, ranging from individual cognitive processing to social and collective behavior, cannot be understood without taking into account affective determinants (i.e. motives, attitudes, moods, and emotions). [1]
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Moral emotions are linked to a person's conscience - these are the emotions that make up a conscience and promote learning the difference between right and wrong, good and bad, virtuous and evil. When it comes to moral emotions, much changed in recent years. A large part of moral emotions is based on society's interpretation of things.