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Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
David Franklin Kennedy (May 31, 1939 – October 10, 2021) [1] was an American advertising executive who co-founded Wieden+Kennedy (W+K). Some of his most popular campaigns included the "Just Do It", "Bo Knows", and the "Mars and Mike" campaigns for Nike, Inc.
Apple co-founder Steve Jobs told Apple employees Nike's athlete focused ads were the best example of successful advertising campaigns before he launched Apple's 1997 "Think Different" campaign.
Dan Gordon Wieden (/ ˈ w aɪ d ən /; March 6, 1945 – September 30, 2022) was an American advertising executive who co-founded ad firm Wieden+Kennedy. A native of Oregon, he coined the Nike tagline "Just Do It." [1]
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
Nike's new advertisement, which is now going viral, proves age is just a number. That's because their inspirational message features an 86-year-old woman who is in better shape than any of us will ...
Nike tapped Colin Kaepernick for its latest ad campaign. Kaepernick has become a polarizing figure in the sports universe ever since he decided not to stand for the national anthem to protest ...