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  2. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  3. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.

  4. Loyalty program - Wikipedia

    en.wikipedia.org/wiki/Loyalty_program

    A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...

  5. 6 Ways Store Loyalty Programs Can Help You Save Big - AOL

    www.aol.com/6-ways-store-loyalty-programs...

    Store Credit. Store credit is by far one of the most popular benefits of loyalty programs. From CVS ExtraCare to My Best Buy, each gives you credit or in-store cash to use on future purchases.

  6. A Guide to Using Loyalty Programs for Discounts and Freebies

    www.aol.com/guide-using-loyalty-programs...

    4. Combine Loyalty Programs with Other Discounts: To maximize your savings, stack loyalty program benefits with other discounts, such as coupons, sales, or cashback offers. This approach can lead ...

  7. The Strategy Behind Chipotle’s Loyalty Play - AOL

    www.aol.com/news/strategy-behind-chipotle...

    Investing in a well-built digital loyalty program was not something that took a lot of convincing among Chipotle's leadership team. Executives had been hearing from customers for quite awhile that ...

  8. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    "A loyalty program is an integrated system of marketing actions that aims to make member customers more loyal to a brand." [12] The main goal of a loyalty program is to create or enhance customer loyalty towards a brand whilst being [who?] sustained even after a loyalty program is discontinued. [12]

  9. 6 Ways Store Loyalty Programs Can Help You Save Big - AOL

    www.aol.com/finance/6-ways-store-loyalty...

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