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Editor’s note: This article was last updated on January 29, 2024. Bra shopping! Ugh. Buying bras is already a rough experience — but going strapless adds a whole new level of difficulty. It ...
Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. In a post-lockdown world, going back to the rigid structure of wired bras (not to ...
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A contoured style that fits the breasts smoothly under tightly fitting T-shirts, sweaters, light-weight knitted fabric, or clingy tops with minimal visibility. The cups may be lined with foam or lightly padded with polyfill to help conceal the nipples. Also see Contour bra, above. Training: Designed to help conceal adolescent emerging breasts.
Between 1991 and 1993, UK sales of that Wonderbra style quadrupled to $28 million, accounting for 12.5% of the $225 million UK branded bra market. Several factors might have contributed to this boom including "an article in British Vogue on the return of the padded bra, a Vivienne Westwood -inspired fad for corsetry and that Gaultier driven ...
The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [ 18 ] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name , led to record profits.
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