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Apophasis (/ ə ˈ p ɒ f ə s ɪ s /; from Ancient Greek ἀπόφασις (apóphasis), from ἀπόφημι (apóphemi) 'to say no') [1] [2] is a rhetorical device wherein the speaker or writer brings up a subject by either denying it, or denying that it should be brought up. [3]
Silva Rhetoricae provided by Gideon Burton of Brigham Young University understands amplification as something that can be used as a basic notion of imitation: to change the content of a model while retaining its form, or to change its form while retaining the content (varying a sentence; double translation; metaphrasis; paraphrasis; epitome).
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Paraprosdokian – a sentence in which the latter half takes an unexpected turn. Parataxis – using juxtaposition of short, simple sentences to connect ideas, as opposed to explicit conjunction. Parenthesis – an explanatory or qualifying word, clause, or sentence inserted into a passage that is not essential to the literal meaning.
For example, the phrase, "John, my best friend" uses the scheme known as apposition. Tropes (from Greek trepein, 'to turn') change the general meaning of words. An example of a trope is irony, which is the use of words to convey the opposite of their usual meaning ("For Brutus is an honorable man; / So are they all, all honorable men").
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An apostrophe is an exclamatory figure of speech. [1] It occurs when a speaker breaks off from addressing the audience (e.g., in a play) and directs speech to a third party such as an opposing litigant or some other individual, sometimes absent from the scene.
The etymology of a word may uncover a metaphorical usage which has since become obscured with persistent use - such as for example the English word "window", etymologically equivalent to "wind eye". [7] The word metaphor itself is a metaphor, coming from a Greek term meaning 'transference (of ownership)'.